BACHELOR OF ARTS
The marketing major provides students with a solid foundation in all areas of business administration and the practical and theoretical background necessary to address issues related to product development, product pricing strategies, distribution channels, and product promotion.
Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, advertising and promotion, product development, and industrial marketing.
Meet the Faculty
Program Director, F.W. Hirt Erie Insurance Risk Management, Assistant Professor
Program Director, Human Resources Management, Assistant Professor