Fashion Merchandising students burning textiles

Fashion Merchandising

Bachelor of Science

The business of fashion is complex, fast-paced and profitable. Don’t mistake this for a garment construction program — our comprehensive, business-oriented curriculum provides students with an in-depth look into the fashion industry. This includes courses in fashion history, product line development, buying and planning, distribution, visual merchandising, textiles, styling, and brand marketing. It’s our mission to prepare students for professional fashion careers or graduate education by providing teaching excellence that advances creativity, global awareness and current business practices.

Minors

    The Fashion Studies minor is offered to non-majors. A GPA requirement of 2.5 remains the standard. No courses may be taken as pass/fail.  Fashion Studies minors are required to complete a total of six courses (17-18 credits).

    The following two foundation courses are required:

    • FASH 110: Introduction to the Fashion Industry
    • FASH 120: Personal Styling Analysis        

    Students then choose four more courses from those listed below:

    • FASH 100: Fashion Public Speaking
    • FASH 230: Fashion Branding
    • FASH 240: Global Fashion Trends
    • FASH 260: Fashion Journalism
    • FSAT 300: Fashion Merchandising International Travel
    • FASH 310: Menswear
    • FASH 330: Textiles for Apparel
    • FASH 360: Merchandise Planning and Control
    • FASH 365: Fashion Buying with Excel
    • FASH 400: Professional Development
    • FASH 410: Fashion Evolution
    • FASH 430: Visual Merchandising
    • FASH 450: Product Line Development with Illustrator

Fast Facts

  • Our majors can spend their first three years in Erie and their final year in New York City to graduate with two degrees — a bachelor’s degree from Mercyhurst and an associate degree from the Fashion Institute of Technology.
  • Fashion majors love to travel! Our students enjoy annual trips to fashion capitals of the world, visiting cities like New York City, Paris, London and Milan.
  • Students can now choose to study in Paris, France, during their senior year! Students in this 3+1 program earn two bachelor’s degrees—a B.S. in fashion merchandising (Mercyhurst) and a bachelor’s in fashion and luxury retail management (American Business School of Paris).

Learning Outcomes

  • Demonstrate:
    • Data gathering, synthesis, problem-solving, and decision-making
    • Written and oral presentation skills appropriate to the fashion field. Identify the manner in which historic, cultural, and cyclical environmental factors impact the fashion industry
    • Basic planning, production, promotion, and distribution techniques for the men's, women's, and children's wear markets
    • Knowledge of mathematical concepts and financial statements related to merchandise buying and planning. Identify the variety of career opportunities within the fashion industry, inter-relationships between them, and methods to gain entry therein
  • Distinguish the intrinsic and extrinsic characteristics of all segments within the textile complex, following the progression from fibers to end products

Find Your Perfect Fit

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  • In The Classroom

    Fashion Merchandising students investigate personal theory using swatches to determine the personal color palettes of their classmates and volunteers. Students then applied the results of their hands-on personal color analysis to uncover what shades best compliment the individual’s wardrobe. This palette provides valuable insight for personal styling, as well as overall look!

    fashion merchandising students analyze color
  • The Mutt Gala

    Students had the opportunity to work with a local nonprofit (the Erie Humane Society) to help raise money for the local shelter at a formal Gala event. Students worked on social media, created graphics, walked in the fashion show, and did the commentary in front of hundreds of people at an event that raised thousands of dollars.

    Fashion Merchandising students at Mutt Gala
  • Color Swatching

    In Personal Styling Analysis, students analyze aesthetic components of apparel and accessories in relation to body and face shapes. Personal color analysis is what is pictured.

     

    two female fashion students try on colored scarves
  • Textiles Burn Lab

    Textiles Burn Lab offers students the opportunity to experiment, process, and problem-solve textile uses and limitations.

    Fashion Merchandising student observing fabric
  • Neck-Tying

    Students study the menswear industry with an emphasis on garment style, fit, quality, sizing, assembly, techniques, fabric terminology, and wardrobing.

    fashion merchandising students practice tying ties
  • Study Abroad Trips

    Students travel to Greece on Study Abroad trips where they take classes and experience new cultures.

    Study Abroad students
Career Outcomes
    Merchandiser Merchandise Planner Visual Merchandiser Wholesale Product Coordinator
    Allocation Analyst Public Relations Director of Human Resources E-commerce Manager
    Special Event Manager Social Media Coordinator Associate Footwear Developer Associate Category Manager
    Insight Specialist Insight Specialist Product Designer Copywriter
    Trade Compliance & Pricing Specialist Digital Brand Analyst Account Support Analyst Buying Operations Coordinator
    Copy & Content Lead Director of Sales Marketing Coordinator Merchant
    Instructor Trend Forecaster Product Development Technical Designer
    Samantha Ellenberger; Burlington; Burlington, NJ; 2026 MacKenzie; Burlington; Burlington, NJ; 2024
    Tori Miller; LIM College, Marcuse School of Graduate Studies; New York, NY; 2026 MacKenzie Cahl; Kohl’s; Assistant Merchant Intern; Menomonee Falls, WI; 2024
    Erinlyn Swarm; Ford Millinery; Sydney, Australia; 2026 Gabriella Matre, ICON Luxury Group, Merchandising, NYC, 2024
    Kathleen Tarlo; Merchandising Sports Intern; Five Below; Philadelphia, PA; 2026 Ava Tuazon, Oscar de la Renta, Wholesale Department, NYC, 2024
    Hazel Crotts; Belk; Merchandising Planning Intern; Charlotte, NC; 2025 Erik Laughlin; Sports Unlimited; Harleysville, PA; 2022
    Abigail Ferraro; Dick’s Sporting Goods; Assist Buyer; Pittsburgh, PA; 2025 Abby Boras; Main+Downing; Buying and Management; Buffalo, NY; 2020
    Hanna Hochadel, Riri, Sales Assistant Intern, NYC, 2025 Natalie Thompson, Randi Rahm Atelier, Public Relations, NYC, 2020
    George Maragkos, Louis Vuitton, NYC, 2025 Gabrielle Stepanovic, Rebecca Taylor, Buying Intern, NYC, 2017
    Amanda Stott, Seamless Showroom, Wholesale Sales, NYC, 2025 Kamryn Moore, Oerlikon, Sales Assistant, NYC, 2005
    Vanessa Watson, Riri, Sales Assistant, NYC, 2025  

Alumni Testimonials

Megan Stepnoski

In Megan's role as a merchandising manager of apparel, footwear, and designer brands for the Pittsburgh Steelers, she oversees buying, allocation, and merchandising across the ecommerce site, retail stores, and stadium locations. The Steelers are one of the only three NFL teams that manage their own merchandising, which allows Megan and her team to work directly with licensees and create exclusive products, only available through the team. The 2025 season is meaningful to Megan and her team as they launched a new throwback jersey, designed completely in-house, inspired by the first uniform worn in 1933. They also opened their first international store in Dublin, Ireland. The work is fast-paced and hands-on, which is what Megan enjoys most about her job. She said, "No two days are the same," and "every decision impacts how fans experience the brand." The Fashion Merchandising program at Mercyhurst gave Megan the creative and analytical foundation she relies on daily, from understanding consumer behavior to planning product assortments and analyzing trends. Megan said, "The small classes and close relationships with professors made it easy to learn by doing," and that "practical experiences still shape how she approaches challenges today." Mercyhurst taught Megan to think critically, stay adaptable, and bring both creativity and structure to her work; these are skills she said are invaluable to her work.

– Megan Stepnoski '12, Pittsburgh Steelers
Barbie Hawkins

Barbie owns Bespoke Tailoring in Erie, PA, which offers tailoring for both men and women, as well as a selection of high-quality menswear. Barbie said her career started the only way a tailor can, through an apprenticeship with an old-school Italian tailor. She paired that with plenty of time behind the cutting counter at Joann Fabrics, all the while attending Mercyhurst University. Although doing all three at the same time was quite the feat to undertake, Barbie said she now realizes how lucky she was to have had the unique opportunity to be fully immersed in three different avenues of the fashion industry. At Mercyhurst, Barbie said she gained a robust set of skills in menswear, visual merchandising, personal styling, and textile knowledge, which came in handy when she decided to open her own business. After spending six years working as a tailor, Barbie eventually took the leap and opened her own shop, applying both her practical training and education to build something of her own. Barbie said she is not someone who she ever imagined would own a business, but Mercyhurst’s Fashion Merchandising program gave her the confidence to do so. Barbie said she is very grateful to the professors who helped her get to where she is today!

– Barbie Hawkins, Bespoke Tailoring
George Maragkos

George said his experience at Mercyhurst helped mold him "into the hard-working, passionate, and curious professional" he is today. George said it provided him with "a plethora of tools about the real world and wouldn't change it for a thing." George is grateful for the people who pushed him to grow every day, whether it was a professor, teammates, or friends. George said he "grew in ways he could not imagine." George came to Mercyhurst for three years and studied at FIT as a visiting student for one year. While studying his senior year at FIT, George took every opportunity that came his way and created even more for himself. One of them was meeting with a Louis Vuitton recruiter at an FIT event. George, originally from Greece, said with persistence, persuasiveness, and staying true to who he is, he was fortunate enough to work for a company he said he could only dream of working at before coming to the U.S. for his studies.

– George Maragkos, Louis Vuitton
Fall 2025 MU Attic Events
    Event Date Time Location Details
    Open House Friday, Oct. 17   Old Main, Third Floor
    • Coinciding with Mercyhurst’s “Day in Fashion” for the fall semester, this Open House expands the MU Attic to encompass the entire third floor.
    • Dynamic fixtures will be positioned across rooms, highlighting student-made pieces and projects.
    • Copies of Statement magazine will be available for purchase.
    Night at the Haunted Mansion Friday, Oct. 31 6:30-9 p.m. Old Main Foyer
    • The MU Attic invites you to join us on Halloween night for an evening of more treats than tricks.
    • The MU Attic will bring its magic down into the historic Old Main foyer, stretching its web of curated vintage clothing onto campus.
    • Join Mercyhurst’s Historical Society in guided “Ghost Walks” around campus and learn the names of those who might still be walking the halls among you.
    • Featuring live music from the Mercyhurst Music Department.
    Sew into Sustainability Wednesday, Nov. 12 6-8 p.m. The Great Room, Student Union
    • The MU Attic will be present at this unique event hosted by the Fashion Department’s Visual Merchandising class.
    • Bring your own clothes to repair or enhance!
    • Thrift a fine selection of vintage apparel, purchase handmade patchwork for up-cycling, and participate in a basket raffle.
      • Thrifting: Cost varies
      • Patchwork: $5
      • Basket Raffle: Five for $3, 10 for $5
      • Mocktails and Snacks: $1 to $3
        • Cash, Cash App, and Venmo will be accepted
    • Bespoke Tailoring will be on site for expanded, sewing-machine-based upgrades for a fee.
    • All proceeds benefit the MU Fashion Department.
    The Ghost of Christmas Past Friday, Dec. 5 1 to 4 p.m. Old Main Foyer
    • The MU Attic invites you to cross off some Christmas shopping and relax in style before finals week!
    • Features:
      • A festive assortment of high-quality vintage attire.
      • Unique student-made pieces.
      • Light refreshments and hot chocolate bar.
      • Music from the Mercyhurst Music Department.

STATEMENT Fashion Magazine

If you want a taste of the high-speed fashion world, we have just the thing for you to get involved in. STATEMENT is our fashion magazine produced solely by students. You can contribute to planning the theme, being on set at the photoshoot, editing articles, formatting with our software, or everything! If you're not quite ready to get involved behind the scenes, you can always write an article for the magazine.