Fashion Merchandising
The business of fashion is complex, fast-paced and profitable. Don’t mistake this for a garment construction program — our comprehensive, business-oriented curriculum provides students with an in-depth look into the fashion industry. This includes courses in fashion history, product line development, buying and planning, distribution, visual merchandising, textiles, styling, and brand marketing. It’s our mission to prepare students for professional fashion careers or graduate education by providing teaching excellence that advances creativity, global awareness and current business practices.
- FASH 110: Introduction to the Fashion Industry
- FASH 120: Personal Styling Analysis
- FASH 100: Fashion Public Speaking
- FASH 230: Fashion Branding
- FASH 240: Global Fashion Trends
- FASH 260: Fashion Journalism
- FSAT 300: Fashion Merchandising International Travel
- FASH 310: Menswear
- FASH 330: Textiles for Apparel
- FASH 360: Merchandise Planning and Control
- FASH 365: Fashion Buying with Excel
- FASH 400: Professional Development
- FASH 410: Fashion Evolution
- FASH 430: Visual Merchandising
- FASH 450: Product Line Development with Illustrator
The Fashion Studies minor is offered to non-majors. A GPA requirement of 2.5 remains the standard. No courses may be taken as pass/fail. Fashion Studies minors are required to complete a total of six courses (17-18 credits).
The following two foundation courses are required:
Students then choose four more courses from those listed below:
Fast Facts
- Our majors can spend their first three years in Erie and their final year in New York City to graduate with two degrees — a bachelor’s degree from Mercyhurst and an associate degree from the Fashion Institute of Technology.
- Fashion majors love to travel! Our students enjoy annual trips to fashion capitals of the world, visiting cities like New York City, Paris, London and Milan.
- Students can now choose to study in Paris, France, during their senior year! Students in this 3+1 program earn two bachelor’s degrees—a B.S. in fashion merchandising (Mercyhurst) and a bachelor’s in fashion and luxury retail management (American Business School of Paris).
Learning Outcomes
- Demonstrate:
- Data gathering, synthesis, problem-solving, and decision-making
- Written and oral presentation skills appropriate to the fashion field. Identify the manner in which historic, cultural, and cyclical environmental factors impact the fashion industry
- Basic planning, production, promotion, and distribution techniques for the men's, women's, and children's wear markets
- Knowledge of mathematical concepts and financial statements related to merchandise buying and planning. Identify the variety of career opportunities within the fashion industry, inter-relationships between them, and methods to gain entry therein
- Distinguish the intrinsic and extrinsic characteristics of all segments within the textile complex, following the progression from fibers to end products
| Merchandiser | Merchandise Planner | Visual Merchandiser | Wholesale Product Coordinator |
| Allocation Analyst | Public Relations | Director of Human Resources | E-commerce Manager |
| Special Event Manager | Social Media Coordinator | Associate Footwear Developer | Associate Category Manager |
| Insight Specialist | Insight Specialist | Product Designer | Copywriter |
| Trade Compliance & Pricing Specialist | Digital Brand Analyst | Account Support Analyst | Buying Operations Coordinator |
| Copy & Content Lead | Director of Sales | Marketing Coordinator | Merchant |
| Instructor | Trend Forecaster | Product Development | Technical Designer |
| Samantha Ellenberger; Burlington; Burlington, NJ; 2026 | MacKenzie; Burlington; Burlington, NJ; 2024 |
| Tori Miller; LIM College, Marcuse School of Graduate Studies; New York, NY; 2026 | MacKenzie Cahl; Kohl’s; Assistant Merchant Intern; Menomonee Falls, WI; 2024 |
| Erinlyn Swarm; Ford Millinery; Sydney, Australia; 2026 | Gabriella Matre, ICON Luxury Group, Merchandising, NYC, 2024 |
| Kathleen Tarlo; Merchandising Sports Intern; Five Below; Philadelphia, PA; 2026 | Ava Tuazon, Oscar de la Renta, Wholesale Department, NYC, 2024 |
| Hazel Crotts; Belk; Merchandising Planning Intern; Charlotte, NC; 2025 | Erik Laughlin; Sports Unlimited; Harleysville, PA; 2022 |
| Abigail Ferraro; Dick’s Sporting Goods; Assist Buyer; Pittsburgh, PA; 2025 | Abby Boras; Main+Downing; Buying and Management; Buffalo, NY; 2020 |
| Hanna Hochadel, Riri, Sales Assistant Intern, NYC, 2025 | Natalie Thompson, Randi Rahm Atelier, Public Relations, NYC, 2020 |
| George Maragkos, Louis Vuitton, NYC, 2025 | Gabrielle Stepanovic, Rebecca Taylor, Buying Intern, NYC, 2017 |
| Amanda Stott, Seamless Showroom, Wholesale Sales, NYC, 2025 | Kamryn Moore, Oerlikon, Sales Assistant, NYC, 2005 |
| Vanessa Watson, Riri, Sales Assistant, NYC, 2025 |
Alumni Testimonials
In Megan's role as a merchandising manager of apparel, footwear, and designer brands for the Pittsburgh Steelers, she oversees buying, allocation, and merchandising across the ecommerce site, retail stores, and stadium locations. The Steelers are one of the only three NFL teams that manage their own merchandising, which allows Megan and her team to work directly with licensees and create exclusive products, only available through the team. The 2025 season is meaningful to Megan and her team as they launched a new throwback jersey, designed completely in-house, inspired by the first uniform worn in 1933. They also opened their first international store in Dublin, Ireland. The work is fast-paced and hands-on, which is what Megan enjoys most about her job. She said, "No two days are the same," and "every decision impacts how fans experience the brand." The Fashion Merchandising program at Mercyhurst gave Megan the creative and analytical foundation she relies on daily, from understanding consumer behavior to planning product assortments and analyzing trends. Megan said, "The small classes and close relationships with professors made it easy to learn by doing," and that "practical experiences still shape how she approaches challenges today." Mercyhurst taught Megan to think critically, stay adaptable, and bring both creativity and structure to her work; these are skills she said are invaluable to her work.
Barbie owns Bespoke Tailoring in Erie, PA, which offers tailoring for both men and women, as well as a selection of high-quality menswear. Barbie said her career started the only way a tailor can, through an apprenticeship with an old-school Italian tailor. She paired that with plenty of time behind the cutting counter at Joann Fabrics, all the while attending Mercyhurst University. Although doing all three at the same time was quite the feat to undertake, Barbie said she now realizes how lucky she was to have had the unique opportunity to be fully immersed in three different avenues of the fashion industry. At Mercyhurst, Barbie said she gained a robust set of skills in menswear, visual merchandising, personal styling, and textile knowledge, which came in handy when she decided to open her own business. After spending six years working as a tailor, Barbie eventually took the leap and opened her own shop, applying both her practical training and education to build something of her own. Barbie said she is not someone who she ever imagined would own a business, but Mercyhurst’s Fashion Merchandising program gave her the confidence to do so. Barbie said she is very grateful to the professors who helped her get to where she is today!
George said his experience at Mercyhurst helped mold him "into the hard-working, passionate, and curious professional" he is today. George said it provided him with "a plethora of tools about the real world and wouldn't change it for a thing." George is grateful for the people who pushed him to grow every day, whether it was a professor, teammates, or friends. George said he "grew in ways he could not imagine." George came to Mercyhurst for three years and studied at FIT as a visiting student for one year. While studying his senior year at FIT, George took every opportunity that came his way and created even more for himself. One of them was meeting with a Louis Vuitton recruiter at an FIT event. George, originally from Greece, said with persistence, persuasiveness, and staying true to who he is, he was fortunate enough to work for a company he said he could only dream of working at before coming to the U.S. for his studies.
- Coinciding with Mercyhurst’s “Day in Fashion” for the fall semester, this Open House expands the MU Attic to encompass the entire third floor.
- Dynamic fixtures will be positioned across rooms, highlighting student-made pieces and projects.
- Copies of Statement magazine will be available for purchase.
- The MU Attic invites you to join us on Halloween night for an evening of more treats than tricks.
- The MU Attic will bring its magic down into the historic Old Main foyer, stretching its web of curated vintage clothing onto campus.
- Join Mercyhurst’s Historical Society in guided “Ghost Walks” around campus and learn the names of those who might still be walking the halls among you.
- Featuring live music from the Mercyhurst Music Department.
- The MU Attic will be present at this unique event hosted by the Fashion Department’s Visual Merchandising class.
- Bring your own clothes to repair or enhance!
- Thrift a fine selection of vintage apparel, purchase handmade patchwork for up-cycling, and participate in a basket raffle.
- Thrifting: Cost varies
- Patchwork: $5
- Basket Raffle: Five for $3, 10 for $5
- Mocktails and Snacks: $1 to $3
- Cash, Cash App, and Venmo will be accepted
- Bespoke Tailoring will be on site for expanded, sewing-machine-based upgrades for a fee.
- All proceeds benefit the MU Fashion Department.
- The MU Attic invites you to cross off some Christmas shopping and relax in style before finals week!
- Features:
- A festive assortment of high-quality vintage attire.
- Unique student-made pieces.
- Light refreshments and hot chocolate bar.
- Music from the Mercyhurst Music Department.
| Event | Date | Time | Location | Details |
| Open House | Friday, Oct. 17 | Old Main, Third Floor |
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| Night at the Haunted Mansion | Friday, Oct. 31 | 6:30-9 p.m. | Old Main Foyer |
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| Sew into Sustainability | Wednesday, Nov. 12 | 6-8 p.m. | The Great Room, Student Union |
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| The Ghost of Christmas Past | Friday, Dec. 5 | 1 to 4 p.m. | Old Main Foyer |
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STATEMENT Fashion Magazine
If you want a taste of the high-speed fashion world, we have just the thing for you to get involved in. STATEMENT is our fashion magazine produced solely by students. You can contribute to planning the theme, being on set at the photoshoot, editing articles, formatting with our software, or everything! If you're not quite ready to get involved behind the scenes, you can always write an article for the magazine.
Erin Magorien, M.S.
Chair, Applied Business; Program Director, Fashion Merchandising
Office: Main 304
Meet the Faculty
Fashion Merchandising