INTEGRATED MEDIA AND STRATEGIC COMMUNICATIONS
BACHELOR OF ARTS

Effective communication can take you far.

Your professors in the Department of Communication will work with you to create the academic path that results in the career of your dreams. There is no one-size-fits-all approach to learning. When you study Integrated Media and Strategic Communications, your professional and personal goals matter, and you’ll take an active role in building a plan that provides the skills and experience needed for success in the modern business world.

No matter which classes you chose, this program is centered around the powerful skill of storytelling. Journalists use it to deliver compelling news; corporate communication specialists use it to shape an organization’s image; and social media strategists use it to engage followers and build brands. You’ll learn the skills to be a strong storyteller and content creator through non-fiction writing, multimedia, video production, public speaking, and data collection and expression.

Your experiences in the program will also prepare you to strategically tailor your message to a variety of audiences through different media platforms, both digital and traditional. The versatility of this degree allows students to pursue a number of careers in traditional media, writing, multimedia, social media, and strategic or corporate communication. Some of our students also choose to advance their study of communication through graduate school, where they often specialize in mass communication, journalism, communication and technology, and corporate communication.

Fast Facts

• Hands-on experience begins as soon as freshman year with access to Laker Student Media. This multi-platform student-led organization creates content for a cable TV station, YouTube, and Spotify

• A professional development course sets our graduates up for success; Students learn to perform deep-dive job searches, practice interviewing, create online resumes and digital portfolios, and develop professional skills

• Our alumni have become social media managers, television, radio and print journalists, public relations executives, event planners, business owners, teachers, lawyers, and advertising and sales executives

• Many companies waive the experience requirements to hire our students right after graduation due to the practical experience of working with real-world clients through in-class projects and internships

Learning Outcomes

• Identify critical information relating to the history, laws, and ethics of communication and the individuals responsible for shaping it.
• Explain and apply general theories and research methods used in communication.
• Demonstrate proficiency in oral communication in both small and large group settings.
• Write clearly and correctly in style appropriate for the audience and objective.
• Develop an understanding of and practice skills in current and emerging communication technologies relevant to the student’s area of interest.
• Demonstrate accumulated knowledge within professional settings and situations.