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Business and Competitive Intelligence

Bachelor of Arts
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Ridge Department of Intelligence Studies logo

Support our economic prosperity and businesses’ interests using advanced analytic techniques and artificial intelligence.

Our national security and economic landscapes are changing at a rapid pace. New technology and intensifying geopolitical competition require education that anticipates and recognizes these changes and prepares graduates to succeed in a dynamic future.

We graduate in-demand research analysts skilled in data extraction, analysis, and interpretation, as well as in presenting findings to decision-makers in businesses and industries. With a curriculum rooted in the functional areas of business and data analytics, Business and Competitive Intelligence graduates are prepared to identify competitive advantages, discover future growth opportunities for organizations, and predict industry trends and market demands. Graduates will gain experience preparing assessments based on the collection, correlation, and analysis of intelligence data for employers in both government and private sectors.

We graduate in-demand, entry-level analysts skilled in using advanced analytic tools to support the continually evolving intelligence profession. Graduates will gain experience preparing assessments based on the collection, correlation, and analysis of intelligence data for employers in both government and private sectors.

This unique and academically challenging multidisciplinary program combines a liberal arts core with a foreign language or computer requirement, as well as national and international studies, internship opportunities, and intelligence courses. These elements prepare graduates to meet the growing demands of national and global security, while proactively addressing emerging concerns in cybersecurity, economic security, health security, environmental security, and related domains.

The Ridge Department of Intelligence Studies trains students to analyze publicly available, or “open-source,” data, and apply those skills in classified environments. Worldwide demand for skilled analysts will continue to grow—the U.S. Bureau of Labor Statistics estimates that jobs for market research analysts will grow by 7% from 2024 to 2034—you will stand out with a degree from our internationally recognized Intelligence program. Our newly launched Intelligence Studies Advisory Board (ISAB) connects the university’s academic community to the evolving intelligence profession.

Learning Outcomes

  • Describe the theory and history of the intelligence discipline
  • Demonstrate critical thinking skills
  • Analyze collected data/information using a variety of analytic techniques and methodologies
  • Produce analytic products in written, oral, visual, and/or multimedia formats
  • Execute extensive open source research and collection management
  • Implement and manage intelligence processes and practices
  • Apply methodologies, theories, and research skills to develop an integrated cohesive strategy for an organization to achieve a common goal and/or resolve a market research problem
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  • Curriculum Requirements

    Students must complete all REACH and program requirements and earn a minimum of 121 credits to qualify for commencement exercises. All intelligence courses (RIAP) must be passed with a C or better. An overall cumulative GPA of 3.0 is required to graduate.

    Curriculum Requirements
  • Intelligence Methods and Analysis

    Students work on a term-long project that incorporates data gathering, collection planning, organizational and link analysis, and structured analytic techniques.

    Intelligence Methods and Analysis
  • Types of Jobs

    Graduates of the program have accepted employment in a wide range of positions, including intelligence analysts, intelligence officers, criminal investigators, special agents, market research analysts, business intelligence analysts, business systems analysts, and social media analysts.

    Types of Jobs
  • Veteran Resources

    Mercyhurst is a participant of the Yellow Ribbon program, a provision of the Post-9/11 GI Bill, which allows veterans to attend graduate programs that cost more than the state tuition cap.

    Veterans Resources